There is an argument for claiming all publicly advertised diets and dietary aids are designed with the sole purpose of making money for those who invented them. An estimated 95% of diets fail.
This is because what and when we eat is determined by emotions as well as hunger. Diets may well be effective for short term weight loss but only until the conscious mind no longer has the determination to control the emotions. These emotions commonly include anger, boredom, stress and sadness.
The same is true of dietary drugs and stomach balloon implants; when the course is over, will the emotional attachment to food have changed?
These emotions are imprinted responses within our subconscious. When children are given a sweet as consolation for a grazed knee, the message is received that discomfort is rewarded with food. Each time this is repeated, the message is more deeply embedded. The advertising industry relies heavily on this connection between food and emotion – watch the clip of this happiness machine.
The objective of hypnotherapy is to change the emotional relationship, usually with food in general though sometimes with specific food groups. You will decide how much weight to lose and over what period of time. By changing the beliefs in your subconscious, it is possible to achieve and then maintain an ideal weight.
There are numerous clinical studies showing the efficacy of hypnosis in weight management over the long term. Click the links below for synopses of some studies:
- Bolocofsky et al. Journal of Clinical Psychology
- Kirsch, Journal of Consulting & Clinical Psychology
In brief, the average short term weight loss for the study group not using hypnotherapy was 6 pounds, but with hypnotherapy, it jumped to 11.83 pounds. In the long term, those without hypnotherapy remained at 6 pounds less than their starting point while those with hypnotherapy averaged 14.88 pounds down.
- Cochrane et al. Journal of Consulting & Clinical Psychology
The key data from this last study is omitted from the abstract, but the findings show that the group benefiting from hypnotherapy lost an average of 17 pounds at the 6 month follow-up, while the group that did not receive it, lost only half a pound
Body Mass Index Tools
- Download the body mass index (BMI) chart here. (PDF - 99K)
Giles Norbury is based at the Holistic Clinic in Ludlow, Shropshire.