Weight Loss

There is an argument for claiming all publicly advertised diets and dietary aids are designed with the sole purpose of making money for those who invented them.  An estimated 95% of diets fail. 

This is because what and when we eat is determined by emotions as well as hunger.  Diets may well be effective for short term weight loss but only until the conscious mind no longer has the determination to control the emotions.  These emotions commonly include anger, boredom, stress and sadness.

The same is true of dietary drugs and stomach balloon implants;  when the course is over, will the emotional attachment to food have changed? 

These emotions are imprinted responses within our subconscious.  When children are given a sweet as consolation for a grazed knee, the message is received that discomfort is rewarded with food.  Each time this is repeated, the message is more deeply embedded.  The advertising industry relies heavily on this connection between food and emotion – watch the clip of this happiness machine.

The objective of hypnotherapy is to change the emotional relationship, usually with food in general though sometimes with specific food groups.  You will decide how much weight to lose and over what period of time.  By changing the beliefs in your subconscious, it is possible to achieve and then maintain an ideal weight.

Clinical Evidence

There are numerous clinical studies showing the efficacy of hypnosis in weight management over the long term.  Click the links below for synopses of some studies:

Body Mass Index Tools

  • Download the body mass index (BMI) chart here. (PDF - 99K)

Giles Norbury is based at the Holistic Clinic in Ludlow, Shropshire.

Mobile: 07799 625628